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wildgarlic

BrewDog in hot water over marketing and promotions

Quote:
Brewery faces boycott over 'aggressive' marketing


AN AWARD-WINNING microbrewery faces being blacklisted for allegedly encouraging antisocial behaviour in its marketing and promotions.
BrewDog, based in Aberdeenshire, has been condemned by the Portman Group, the industry body that monitors the promotion and advertising of alcohol products.

But the company, which has won a string of awards, including two medals at the recent Beer World Cup, says it is being unfairly targeted.

BrewDog, which was set up by two former Edinburgh students, is now one of Scotland's largest independent breweries and exports to the likes of the United States, Canada, Japan, Germany, Sweden, Denmark and Italy.

But it is in trouble over its Rip Tide and Punk IPA beers, which feature the phrases "twisted merciless stout" and "aggressive beer".

Another brew, Hop Rocker lager, is described as "nourishing food stuff" and its packaging says "magic is still there to be extracted from this drink".


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misteralz

Hmmm. If you're going to behave like a twat when you're p****d, no amount of nicey nicey advertising is going to change that. What exactly is it being blacklisted or boycotted from? :?
wildgarlic

How STUPID - I've had these beers and read the labels and laughed because I thought they were brilliantly done and not just the usual blurb on a bottle that states that 'our beer is the best because...'

Read their response HERE
zombiecazz

What utter tripe. I agree whole heartedly with Brew dogs reply.
The Portman group allow so called alcopops to still be sold. I mean ALCOHOLIC JUICE/LEMONADE.
Sassinak

You must bear in mind that there are an awful lot of people around who take all comments seriously and have very little sense of humour.
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